Commercial Photographer - artist photographer Commercial

Melbourne City Lexus - Case Study

"When customers arrive in our showroom, they instantly recognise our brand and our commitment to be the leading Lexus Dealer in Melbourne - the Lexus photographs created by Artist Photographer help to support that"

"Photographing motor vehicles is a very specialised skill, each vehicle has its own unique look and must be photographed 'in context' so the final image portrayed will look its best"

Melbourne City Lexus

JULY UPDATE - Melbourne City Lexus is voted No.1 Prestige Dealership!

The Brief

"Find your Lexus in the City"

Melbourne City Lexus is situated in a landmark Art Deco style showroom, which is split over two levels and includes an outstanding range of new, demonstrator and pre-owned Lexus vehicles in the heart of Melbourne. They were wanting to enhance the already luxurious surrounds of their client lounge and showroom with Lexus images created in an un-mistakeably Melbourne environment.

The Process

The Artist Photographer team worked before sunrise, after sunset, on the roof, over, under and beside our Lexus vehicles to get the best angle. The hero images created for our walls was the end result of many shots created at different times of the day - the process took over 4 days to photograph and 24 hours in post production, removing power lines and many other distractions from the background which would have been impossible during the shoot!

The images you see below show part of the shortlist.



The Mediums

Showroom Display, Press Ads, Website

The End Result

"We are thrilled with the end result. It was exactly what we were trying to achieve"

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